Our budget for signage was for a sculpture petal printed on both sides for each of the 9 locations as a sign. As the petals are approximately 3 meters in height Mali has proposed that we cut them in half to create two double sided signs at each sculpture site and place them at a slight angle to each other.
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Development of signage for 8 locations
Signarama are providing sponsorship on printing the signs
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Locations in the budget for a sign
1. Capel – Dalyellup x1 sign
2. Northcliffe x1 sign
3. Denmark x1 sign
4. Twin Creeks x1 sign
5. Bremer x1 sign
6. Ravensthorpe x1 sign
7. Hyden x1 sign
8. Kellerberrin x1 sign
(9. Kings Park Note Kings Park have opted to create there own sign)
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Sign Dimensions
Sign 300mm wide x 2000mm high (includes supporting legs 500ml)
Printed Panel 260mm x 1500mm
4 surfaces per location
8 locations
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Content Placement for the Signs
2 petals = Sides A – Info on stakeholders – Gondwana Link, Shire, Land of, local environment. – Aunty Carol, Art of Nature, Sponsors
2 petals = Sides B – info on – Sculpture & Tree of Life
Note; 150cm in height is quite long making the bottom of the sign quite low to the ground, too low for reading or QRs. We suggest the bottom 30cm may be given to art imagery.
Please note these are initial layout designs. Colour palette background colour may change to reflect environment, pattern placement will be reviewed once the text is further condensed.
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Below are four different design options
Once a design option is chosen all four panels will be designed to co-ordinate to reflect one branding style. All images below are place holder images.
Pending – Local content input.
Sign 1 side A: Everything to do with the local stakeholders and a map of the local trail enlarged & national trail available for viewing through QR code
Sign 2 side A: Everything to do with the founders & Art of Nature School lessons available for viewing through QR code
Sign 1 side B: Everything to do with AR experiences available for interacting with QR code
Sign 2 side B: Everything to do with Tree of Life experiences available for interacting with through QR code
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Draft sign by interpretive design company images shown are place holder images only.
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Below are 3 background research images.
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FINAL TEXT
Genestreaming Journey Sculpture Trail
Sign 1 front – 120 words (Denmark example)
The Shire of Denmark, Green Skills and Gondwana Link welcome you to the Denmark Genestreaming Journey Sculpture. Connecting art and science, the Sculpture invites you to immerse yourself in the systems and stories of the region’s rich ecological and cultural heritage.
Denmark is one of nine centres on the Sculpture Trail that spans the Gondwana Link. We hope by following the Trail you’ll develop an affinity with these uniquely ancient landscapes, and support quality ecological restoration here and in your community.
The vision for the Gondwana Link is nature thriving in reconnected, resilient ecosystems across a 1000 km pathway from the south-west’s wet forests to the dry woodlands bordering the Nullarbor Plain. Please scan the QR Code to discover more.
Sign 2 front – 120 words
The Genestreaming Journey Sculpture Trail was co-foundered by Noongar Elder, Aunty Carol Pettersen OAM and artist Ben Beeton of the Art of Nature School and www.genestreaming.com
“Aboriginal Art portrays traditional spiritual connectivity to Country. The Peoples’ knowledge is embedded in ancient connections and pathways that traverse the continent, describing the lore, culture and creation of everything”
Carol Pettersen OAM Co-Founder
The Art of Nature School was founded by Mali Moir and Ben Beeton to share their engaging approach to nature drawing, which explores all of nature’s curiosities, from exquisite flowers to continental plate tectonics. Their approach has been shown to deeply enrich their student’s ongoing connections with the natural world. To discover more please scan the QR Code.
Sculpture Design Team
Creative Design: by Ben Beeton of SciArt.com.au (logo in dropbox folder Design Team)
Structural Design: Mark Hewson of Torbay Glass Studios (logo in dropbox folder Design Team)
Sign 1 back – 125 words
Please scan the QR Code to immerse yourself in a unique Augmented Reality (AR) of the region’s rich geological, ecological and cultural heritage. From the origins of the Earth to the present day.
Delve into deep time mysteries of this ancient landscape, its scientific wonders and current efforts to restore its resilient ecosystems. Explore the Tree of Life as it weaves together stories told through intricate field naturalist drawings (interior panels) and vibrant Aboriginal artworks (exterior panels). In connection with this Country, these stunning works were created through the process of nature journaling, scientific research and painting ancient cultural stories,
We hope this rich, immersive AR experience will inspire a deeper appreciation of the region’s exquisite beauty and a deeper affinity with its timeless narratives.
Sign 2 back – 129 words
Please scan the QR code to experience the Genestreaming Tree of Life.
For at least 3,700 million years, life, from one generation to the next has been flowing through time. Genestreaming presents this intergenerational connection through the ‘DNA Attachment’ motif making visible how all life is one.
Carl Linnaeus, a 17th-century biologist, formalised the system of naming organisms, demonstrating that all species have an ‘address’ within the Tree of Life. The Genestreaming model extends this idea by inviting you to place yourself within the Tree of Life.
As custodians of nature, we can all contribute to conserving its interconnected web of life. By presenting extinct and threatened species together, the Genestreaming Tree of Life empowers you with a deeper understanding to support meaningful impact in protecting natural systems.
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ARCHIVAL
Text for signs – approximately 120 words per sign
Sign 1 Side A – 120 words
Welcome to the Shire of ……… and the Genestreaming Journey Sculpture Trail – Gondwana Link.
Embark on a journey following the Genestreaming Journey Sculpture Trail of Gondwana Link, spanning 9 locations in southwestern WA, where art celebrates and explores the profound stories of diverse ecosystems and communities. Uncover the mysteries of this ancient landscape and delve into its rich cultural heritage, conservation endeavours, and scientific marvels. Let this immersive experience enrich and inspire your travels, fostering a profound connection with the region’s unique beauty and heritage.
Gondwana Link – Our vision: Reconnected country across south-western Australia, from the wet forests in the southwest corner to the dry woodlands and mallee bordering the Nullarbor Plain, in which ecosystem function and biodiversity are restored and maintained.
Sponsors logos
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Sign 2 Side A – 120 words
The co-founders of the Genestreaming Journey Sculptures are Noongar Elder Aunty Carol Pettersen OAM and artist Ben Beeton of the Art of Nature School and www.genestreaming.com
“Understanding Aboriginal Art: Aboriginal Art portrays traditional spiritual connectivity to Country. The Peoples’ knowledge is embedded within the ancient Songlines that describe the lore, culture and creation of everything, they are pathways of knowledge that traverse the continent”. Carol Pettersen OAM Co-Founder
The Art of Nature School was founded by Mali Moir and Ben Beeton to share their approach to nature journaling. We keep it fun, focusing on nature’s curiosities, from flowers to plate tectonics. Nature journaling can enrich your connections with the natural world.
Scan the QR code to discover more.
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Sign 1 Side B – 121 words
The (location) Genestreaming Journey Sculpture in Augmented Reality
Scan QR Code for access
Immerse yourself in this experience and discover how our Tree of Life sculpture intricately combines Nature Journaling about the region on its interior with artworks celebrating cultural connections on its exterior. Delve into the deep time mysteries of shared ancestry. Uncover this ancient landscapes rich cultural heritage, conservation endeavors, and scientific wonders. Let this experience enrich and inspire your travels, forging a deeper connection to the region’s exquisite beauty and timeless narratives.
A Story of the Earth in Augmented Reality – Scan QR Code for access
From the origins of the Earth to the present day this Augmented Reality Experience shares a visual history of the Story of the Earth.
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Sign 2 Side B – 120 words
Genestreaming inside the Tree of Life
Scan the QR code to experience the Genestreaming model of the Tree of Life, of which we are all custodians. For at least 3,700 million years, life, from one generation to the next has been flowing through time. Genestreaming presents this intergenerational connection through the DNA Attachment motif making visible how all life is one.
Carl Linnaeus, a 17th-century biologist, formalised the system of naming organisms, demonstrating that all species have an address within the Tree of Life.Genestreaming extends this idea by inviting individuals to place themselves within the Tree of Life and contribute to conserving its interconnected web of life.
Genestreaming makes extinction and threatened species visible whilst empowering individuals with the tools to enact meaningful change.
In the topographical sketch the concrete support is circular and the signs are on an angle to each other.
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Archival Material
Archival Content arrangement
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Draft text for sign
Sign 1 Side A
Shire – no text yet
Gondwana Link – Our vision: Reconnected country across south-western Australia, from the wet forests in the southwest corner to the dry woodlands and mallee bordering the Nullarbor Plain, in which ecosystem function and biodiversity are restored and maintained.
History of the Project – The purpose of Gondwana Link attracted the interest of artist Ben Beeton who, through his website www.sciart.com.au shared stories of the ecology, geology and deep time history of natural systems and conservation efforts to protect them.
During this time Ben met Noongar elder Aunty Carol Petterson who shared with him Dr Noal Nannups map of the Dreaming trails of the South West and Aunty Carol expressed her concern that this knowledge was being forgotten.
Together they came up with the concept of a public artwork that would promote local conservation, culture and science and become the foundation for a national tourism trail.
Ben designed the Genestreaming Journey Sculpture in a modified giant evolutionary tree which recounted the shared ancestry of local species. Field naturalist work from the Art of Nature School is exhibited on the inside and local Aboriginal art is exhibited on the outside.
Sponsors logos
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Sign 2 Side A
Aunty Carol Pettersen Statement – Understanding Aboriginal Art: Aboriginal Art portrays traditional spiritual connectivity to Country. The Peoples’ knowledge is embedded within the ancient Songlines that describe the lore, culture and creation of everything, they are pathways of knowledge that traverse the continent. Carol Pettersen OAM Co-Founder
Art of Nature School – The Art of Nature School was founded by Mali Moir and Ben Beeton, field naturalist artists for the Genestreaming Journey Sculptures, to share their approach to nature journaling. We keep it fun, focusing on nature’s curiosities, from flowers to plate tectonics.
Scan the QR code for insights from Mali & Ben on connecting Nature Journaling to Conservation, natures macrocosms and microcosms.
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Sign 1 Side B
AR Genestreaming Journey Sculpture – “Name of Location” Genestreaming Journey Sculpture
Scan the QR Code to access the “………….” Genestreaming Journey AR Sculpture. Immerse yourself in an augmented reality experience and discover how our Tree of Life sculpture intricately combines Nature Journaling art depicting 15 local species on its interior, and Indigenous artworks honouring regional cultural connections on its exterior. Delve into the deep time mysteries of this ancient landscape, uncover its rich cultural heritage, conservation efforts, and scientific wonders.
Let this experience enrich and inspire your travels, discover a deeper connection to the unique beauty and timeless stories of the region.
Genestreaming Gondwana Link Trail Experience – Discover the Genestreaming Gondwana Link Sculpture Trail across 9 locations in southwestern WA, where art celebrates and explores the significant stories of diverse communities and ecosystems. Delve into the mysteries of this ancient landscape and learn about its rich culture, conservation efforts, and scientific wonders. Let this journey enrich and inspire your travel experience, fostering a deeper connection with the unique beauty and heritage of this region.
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Sign 2 Side B
AR Story of the Earth – Scan QR Code to access the Genestreaming AR experience – Story of the Earth
From the origin of the Earth to the present day this Augmented Reality Experience shares s a visual history of the Story of the Earth.
Genestreaming Tree of Life software – Use the QR code to locate species & add yourself to the Tree of Life – We are all custodians of the Tree of Life, For at least 3 thousand 7 hundred million years of life from one generation to the next all life, has been connected through DNA. Genestreaming visualizes generational connection through the DNA Attachment motif.
17th Centaury Swedish biologist Carl Linnaeus who formalized the modern system of naming organisms from the Kingdoms of Life to the Species within those Kingdoms said that we all have an address within the Tree of Life. Genestreaming makes this visible and offers the individual an opportunity to place themselves within the Tree of Life.
Genestreaming presents a visualization of the Tree of Life that makes extinction and the increase in the number of threatened species visible.